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Fifteen hopefuls battle insecurities and fierce competition, transforming from ordinary to extraordinary, as dreams and friendships collide.
Diamond in the Ruff is a South African model search reality show. The show features a cast of judges and fairy godmothers - experts in the beauty, magazine and modeling industry- who combined forces to groom 15 young women from inexperienced candidates into accomplished models. The candidates were both plus and slim models. The castings took place across 8 South African towns and cities.