Season 8
14 episodes
0 min. per episode
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Ambitious entrepreneurs clash in high-stakes challenges, battling for a coveted partnership while facing personal betrayals and unexpected alliances.
Episodes
In their first task, each team must brand a selection of blank souvenirs and sell these to London's tourists.
For their next task, each team has to create a brand new household item for markets that have yet to be tapped, pitching their design to two major retailers.
Teams face the challenge of coming up with a new condiment, complete with branding, with each team selling their concept to consumers in London.
Lord Sugar assigns each team to purchase a selection of second-hand furniture, and then resell them for a higher price in their own retail space within London's East End.
Creating a brand new workout program, complete with promotional material, is the next challenge for teams, with each pitching their creation to a selection of gym chains.
20 young entrepreneurs compete in several business tasks, and must survive the weekly firings in order to become the business partner of one of the most successful businessmen.