Season 7
14 episodes
0 min. per episode
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Ambitious entrepreneurs clash in high-stakes challenges, battling for a coveted partnership while facing personal betrayals and unexpected alliances.
Episodes
For their first task each team is given £250 to invest in produce from New Covent Garden Market, turning these into meals to sell around London.
Teams face the challenge of coming up with their own mobile phone app, with each team promoting their concept to experts and bloggers at a gaming fair.
Lord Sugar has a new list for ten items, all required for the last-minute refurnishing of the Savoy Hotel before its grand reopening, with each team needing to seek out quality pieces at bargain prices.
Lord Sugar instructs both teams to each set up a beauty-treatment business within one of Birmingham's shopping centre, alongside selling a sideline of cosmetic products.
Each team faces the challenge of making a brand new type of pet food, complete with a promotional campaign, and pitching their concept to industry experts.
20 young entrepreneurs compete in several business tasks, and must survive the weekly firings in order to become the business partner of one of the most successful businessmen.