Season 19
12 episodes
0 min. per episode
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Ambitious entrepreneurs clash in high-stakes challenges, battling for a coveted partnership while facing personal betrayals and unexpected alliances.
Episodes
Vying for the opportunity of a lifetime, Lord Sugar's candidates begin the punishing selection process by running alpine tours in Austria. Pushing for the highest overall profit, the teams sell and deliver unforgettable glacier and forest experiences. After subpar ticket sales and bullish negotiations, in the boardroom the results are in, and it's auf Wiedersehen for one candidate.
It's week two, and the candidates face the music as they are tasked with creating virtual pop stars. They need to record a single and produce a music video before pitching for brand sponsorship. One team's lack of harmony leads their avatar to flop, whilst the other team's robotic rap fails to hit the high notes. In the boardroom, one candidate fails to chart and is sent home.
This week, the candidates set off for the historic town of Stratford-upon-Avon, the birthplace of William Shakespeare, and its surrounding areas. They have nine hours to secure nine items, and the team that spends the least on the correct items wins. After a comedy of errors and fines, for one team the win is not to be, and Lord Sugar bids adieu to another candidate.
It's week four, and the teams are tasked with turning crops into cash - it's tomatoes versus potatoes - which sees them creating a dish for the public, delivering a bespoke corporate order and selling to the trade. In the kitchen, one team's over-promising leaves them in a pickle, whilst on the other, some dicey decisions cause their profits to plummet. In the boardroom, one candidate comes a cropper and is sent home.
It's week five, and the candidates are having a crack at creating and branding a new chocolate Easter egg before pitching to industry buyers. For one team, their mild matcha egg leaves buyers wanting more, whilst the other team's scrambled branding leads to confusion in the pitch. In the boardroom, which candidate will Lord Sugar 'egg-spell'?
20 young entrepreneurs compete in several business tasks, and must survive the weekly firings in order to become the business partner of one of the most successful businessmen.