Season 18
12 episodes
60 min. per episode
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Ambitious entrepreneurs clash in high-stakes challenges, battling for a coveted partnership while facing personal betrayals and unexpected alliances.
Episodes
The hunt is on for Lord Sugar's next business partner, and this year's candidates kick things off in the breathtaking Scottish Highlands. Under the watchful eye of Baroness Karren Brady and Tim Campbell, the teams are tasked with hosting a corporate away day. There's chaos in the kitchen and tours that don't run to schedule. Back in the boardroom, for one candidate, it's the end of the road.
For week two, Lord Sugar reveals that the candidates will be manufacturing miniature cheesecakes to sell to the public and to a corporate client, with the team who secures the biggest overall profit winning. One team's fruity creation crumbles, whilst the other team fumble their figures. In the boardroom, one team is given a grilling. And on the losing team, one candidate is sent packing.
It's week three, and the candidates are immersed in the world of virtual escape rooms as Lord Sugar tasks them with creating a new game concept before pitching it to experts. It's medieval madness for one team, whilst on the other, logic goes out the window. In the boardroom, it's game over for one candidate.
It's week four, and the candidates are sent to Jersey, the largest of the Channel Islands. Here, in and amongst the castles and the coastline, the candidates must secure and negotiate nine items synonymous with the area. The team that secures the most items at the lowest prices wins. Back in the boardroom, it's au revoir for another candidate.
Week five and the candidates are tasked with launching a new Formula E team before pitching for sponsorship. Multi-million-pound negotiations are put in jeopardy when disastrous car designs are unveiled and questionable branding is revealed. In the boardroom, the chequered flag comes down on another candidate.
20 young entrepreneurs compete in several business tasks, and must survive the weekly firings in order to become the business partner of one of the most successful businessmen.