Season 17
12 episodes
59 min. per episode
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Ambitious entrepreneurs clash in high-stakes challenges, battling for a coveted partnership while facing personal betrayals and unexpected alliances.
Episodes
Lord Sugar's search for a new business partner is back, and this year's 18 candidates kick things off on the magnificent Caribbean island of Antigua. Under the watchful eye of Baroness Karren Brady and Claude Littner, the teams must sell and run bespoke tours. After bickering on the beach and some woeful negotiations, back in the boardroom, one candidate is sent packing.
For week two, the candidates are summoned to Hutong at The Shard in Central London. Lord Sugar reveals that they will be manufacturing savoury bao buns to punt to the public and a bespoke sweet bun to sell to a corporate client, with the team who secures the biggest overall profit winning. One team bites off more than they can chew with a Jurassic-themed bun, leading to explosions in the kitchen, while the other team are left in short supply after a maths meltdown. In the boardroom, one member of the losing team is sent packing.
Week three and the candidates are summoned to London's Regent Street Cinema for an exclusive screening. Lord Sugar reveals they must create a new preschool cartoon aimed at two-to-four-year-olds to pitch to industry experts. One team showcases incomplete characters, whilst the other presents a sketchy storyline.
The candidates are sent to buzzing Brighton and Hove, one of the fastest growing cities in the UK. Here, amongst the bustling streets, the candidates must secure and negotiate nine items synonymous with the area. The team that secures the most items at the lowest prices, wins. Then, back in the boardroom, it's rock bottom for another candidate.
The candidates are tasked with branding an electric motorbike and creating an advertising campaign before pitching to a panel of experts. Passionate about motorbikes, one project manager has his vision ignored, while the other team's advertising campaign backfires when they focus on story rather than subject. In the boardroom, sparks fly as one candidate is fired.
20 young entrepreneurs compete in several business tasks, and must survive the weekly firings in order to become the business partner of one of the most successful businessmen.