Season 16
14 episodes
60 min. per episode
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Ambitious entrepreneurs clash in high-stakes challenges, battling for a coveted partnership while facing personal betrayals and unexpected alliances.
Episodes
The 16th series launches with the 16 candidates thrown in at the deep end as they set sail from Portsmouth. Their first task is to devise a marketing campaign for a new cruise liner, to include creating a brand and a television advert.
The teams must design an electric toothbrush aimed at children aged between six and eight, as well as an accompanying app that encourages them to brush their teeth.
The candidates' next task is creating and branding a new non-alcoholic drink and hosting a launch event where they will be pitching and selling to leading retailers.
The candidates enter the choppy waters of the fish business, sourcing a catch of the day and creating a fish dish to sell to the public.
The teams' next task is to create their own computer game and pitch their concept to a panel of hugely successful games investors.
20 young entrepreneurs compete in several business tasks, and must survive the weekly firings in order to become the business partner of one of the most successful businessmen.