Season 12
13 episodes
0 min. per episode
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Ambitious entrepreneurs clash in high-stakes challenges, battling for a coveted partnership while facing personal betrayals and unexpected alliances.
Episodes
For their first task, each team is given a collection of antiques which they must value, before making as much money with each piece by selling them around London at markets and to traders.
Teams find themselves each creating a brand and advertising campaign for a new range of Japanese denim jeans, before pitching their concept to industry experts.
Lord Sugar assigns each team to manufacture their own range of sweets, selling these around Brighton to passing trade and a corporate client.
Each team find themselves working in the world-famous department store Liberty of London, selling products in their own retail space, complete with a new line, along with running their own personal-shopping service for discerning shoppers.
Teams handle specialised crowdfunding for a new cycling product, with each team coming up with their own PR stunt and campaign video to help secure pledges from cycling retailers.
20 young entrepreneurs compete in several business tasks, and must survive the weekly firings in order to become the business partner of one of the most successful businessmen.