Season 11
12 episodes
0 min. per episode
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Ambitious entrepreneurs clash in high-stakes challenges, battling for a coveted partnership while facing personal betrayals and unexpected alliances.
Episodes
For their first task, each team must purchase fish, before turning these into snacks to sell around London.
With a blank bottle of shampoo each, teams are tasked with creating a brand for it, complete with promotional campaign emphasising its key ingredient, before pitching their concept to industry experts.
Lord Sugar gives each team a list of nine items he requires, yet teams must split in two to find bargains - half must locate purchases around Kent, while the other seek them out across the Channel in France.
Teams head to the London Pet Show, each taking with them a selection of accessories and high-ticket items to sell to pet owners and visitors attending the event.
Each team is tasked with creating their own children's book, including a written and audio version, and selling their creations to retailers around London.
20 young entrepreneurs compete in several business tasks, and must survive the weekly firings in order to become the business partner of one of the most successful businessmen.