Season 10
14 episodes
0 min. per episode
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Ambitious entrepreneurs clash in high-stakes challenges, battling for a coveted partnership while facing personal betrayals and unexpected alliances.
Episodes
For the first task, candidates must sell a selection of items handpicked from nine years of opening challenges.
Fashion with in-built technology is the basis of the next task, as each team must come up with a brand new piece of wearable tech and pitch their concept to retailers.
Each team faces the task of manufacturing a brand new range of fragrances, selling their creations to passing trade and retailers around London
Each team runs their own YouTube channel, creating unique content for it, with the ability to secure additional views through the support of both a prominent Youtuber and a major website.
Teams are tasked with running their own luxury coach tour, complete with refreshments, with each team choosing two venues for Londoners to visit.
20 young entrepreneurs compete in several business tasks, and must survive the weekly firings in order to become the business partner of one of the most successful businessmen.