Season 5
13 episodes
0 min. per episode
Where to watch
Visionary tycoons clash in fierce rivalries, reshaping the food industry while battling personal demons and transformative innovation.
Episodes
Imagine a world where marinara sauce isn't part of the American palate. That was true nearly sixty years ago, when food conglomerate Campbell's kickstarts what will become an Italian American food staple.
A cab driver turned ice cream entrepreneur comes up with the idea to mix name brand candy into high quality ice cream to create new novel flavors. After opening an ice cream shop to share his mix-in creations, his concept skyrockets.
In the late 1800s, two pharmacists 1500 miles apart race to create healthy, non-alcoholic beverage options, kickstarting the entire soda industry with their breakout hits: Hires Root Beer and Dr. Pepper.
Mid-20th century. Two unlikely competitors, Duncan Hines cake mixes and General Mills Betty Crocker cake mixes, simplify homemaking by creating tasty, easy boxed cake mixes. America's sweetheart and the original foodie go head-to-head.
In early 20th century America, a confectioner pioneers the Tootsie Roll, while a salesman invents fruity Tropical Charms. Their candies spark a nationwide industry.
Food will tell the unknown stories of innovation and rivalries behind food industry tycoons Milton Hershey, John and Will Kellogg, Henry Heinz, C.W. Post, the McDonald brothers and more.