The Food That Built America - 2 ª Season

In the 1950's, two enterprising brothers from Wichita, Kansas aim to build their restaurant, Pizza Hut, into a franchise empire. Domino's, threatens to derail their first-of-its-kind pizza franchise juggernaut.

In 1919, Milton Hershey is king of the chocolate business. But everything changes when in a Post WW1 sugar price drop, a rush of competitors spring up.

In the 1950s, Ray Kroc franchises McDonald's nationwide, but right behind Kroc a wave of other entrepreneurs try to cash in on the fast food restaurant craze. Two Florida visionaries start up what will become Kroc's biggest rival, by re-inventing their kitchen's equipment into the pioneering "flame broiler." Over the next two decades the two iconic restaurants battle it out over burgers, launching signature sandwiches that will become staples all over the world.

At the turn of the 20th century, James Kraft challenges thousands of years of cheese-making tradition and forever alters the dairy industry with his new cheese innovation. Meanwhile, the Pabst brothers are desperate to keep their successful beer empire solvent through Prohibition, and introduce a shelf-stable cheese of their own, putting them on a collision course with James Kraft's flourishing cheese juggernaut.

In the 1970s, one major cola brand launches a blind taste test marketing plan that takes direct aim at their biggest competitor. As a new era of competition heats up between the behemoth brands, each side selects a new leader who takes the companies to battle in a rivalry that will birth countless iconic soda products and memorable marketing stunts.