Season 2
8 episodes
0 min. per episode
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A street vendor battles betrayal and ambition, forging a legacy in television that captivates a nation’s heart and soul.
Episodes
1989. Cured of a disease that almost took him off the stage and as the man behind the success of SBT, Silvio Santos decides to run for president of Brazil. With only days before the election, Silvio must convince his allies of the strength of his candidacy, but the competition has other plans for Brazil. In 2010, a phone call from a journalist alerts Silvio to management problems at the PanAmericano bank that could vanquish his fortune.
Silvio Santos officially presents himself as candidate for the presidency, and discovers that strategies on the stage don't always work in the world of politics. Polls showing widespread support for Silvio inflame his opponents, who are willing to do anything to get him out of the race. In 2010, Silvio gives an interview to the only journalist with info on PanAmericano as he seeks to buy time before the bombshell becomes public news.
Humiliated by the events of the election, Silvio decides that SBT must overtake Globo's top spot in the television rankings. To do so, he enlists the help of Karan, a young marketing professional who lays out a plan to modernize the channel. The arrival of Mexican actress Michelly will change SBT, as well as Silvio. In 2010, as the journalist searches for dirt on PanAmericano, Silvio discovers that the financial troubles are bigger than he imagined.
Obsessed with first place, Silvio makes the decision to transform SBT and all of its programming; detached from his former self, he clashes with his oldest employees and grows closer to Michelly, blind to see that he is putting everything he built at risk. In 2010, armed with information from the journalist's past, Silvio tries to turn the tables and make her his ally.
Silvio is resolved to recover SBT and the top spot on the Sunday afternoon time slot, but the "modernization" of the channel has caused trouble for his collaborators and created a budget shortfall. To win back lost deals and regain prestige, Silvio must come up with a new strategy and turn to an old competitor. In 2010, despite Silvio's efforts and without the journalist's knowledge, the PanAmericano scandal is leaked to the press, further complicating the situation.
The life and times of Silvio Santos, rising from street vendor to the name of a television conglomerate, and becoming one of the most celebrated Brazilian communicators.